poniedziałek, 28. październik 2019, Collegium Da Vinci, CDV | Design Management Workshops Designence | Brigitte Borja de Mozota

Z 28. październik 2019 - 11:00
Do 30. październik 2019 - 14:00

Collegium Da Vinci

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Prof. Brigitte Borja de MozotaExecutive Director Designence orazLaboratoire LATI, Université Paris Descartes


Workshop 1 - 28.10.2019 godz. 11-14, sala 002
WHAT and HOW to implement design management?
Phase 3 ACTION. Design Management to support Design Leadership.The three models in Design Management Design value for customer experience, market, brand Document for Support: (Designence. Design Management Staircase. Design Ladder. Philips case study) The four powers of design. Bloch model. sensorial marketing. Brand Aesthetics 


Workshop 2 - 29.10.2019 godz. 11-14, sala 002
WHO is responsible for Design? 
Phase 2 DM to support innovation positioning s. RELATION Define a strategic objective where design can help in process innovation R&D or HR DT, open innovation, agile, innovation. Business model canvas Deliverable: a design brief with the team for a strategic design project Documents for Support: Designers soft skills in the 21st century (KCDM 2.0 report), The new Design Frontier report 


Workshop 3 - 30.10.2019 godz. 11-14, sala 002
WHY DESIGN for CEO’s?

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Phase 1 DM for strategic research. VISION Elaborate a new vision and culture of the company. Demonstrate the necessity of change Define a Design strategy Deliverable: 2 minutes pitch for a CEO on WHY design 


Location: Collegium da Vinci, Poznan, Poland, Global Design Days, 28 -30  October  2019 
Short description: Design Management Workshops. Designence.
Participants: Maximum : 30  students per workshop
Designed fror: Bachelor and Master level of Creative Management (UX design and DM), teachers of marketing, innovation, strategy as well as managers of public and private services a.s.o. are welcomed. 
Duration: each workshop 4 hours 
Format for each workshop 

theme DM for Sustainable organization both digital and environmental 
the three days course cover follow the Design Management Staircase and the knowledge gaps at each level of design integration 
1 hour introduction of Designence quadrant DM value for  concept , KPI and  discussion 
2 hours creativity  Design leadership from D to M  or M to D on one of the challenges :D in KM 
1 hour implementing  creative ideas in Design Management  science   

Format for each workshop 

theme DM for Sustainable organization both digital and environmental 
students working in binoms: UX. Creative management 
the three days course cover follow the Design Management Staircase and the knowledge gaps at each level of design integration 
1 hour introduction of Designence quadrant DM value for concept, KPI and discussion 
2 hours creativity Design leadership from D to M or M to D on one of the challenges: D in KM 
1 hour implementing creative ideas in Design Management science 


Learning by doing and playing a role (speed dating) 
The binom of students play two roles: the design leader (specify each design discipline) and the manager in the company structure: brand manager, communications manager, customer service manager, R&D manager , HR director 

Support: 40 years of Design Management Research. FROBG. Max Kinsey reports business value of design. Collection design and economics 


BIO | Brigitte Borja de Mozota Ph.D., France

Director - founder of Designence™, a Think Tank in Creative intelligence for managers and design managers (France).
Expert in business transformation (creative culture, UX,managerial practices in innovation, sustainable brand design) through Design Thinking (DT), Design ROI "designence model".
Experienced speaker at international conferences and professor on Design management worldwide Masters in Design Innovation and Management and in business schools ESSEC, ARTEM, DMI. Politecnico de Monterey.
Interested in design research for banks, personal data protection, healthcare, silver economy.
Her book - Design Management has been published into 10 languages (update in process).


LinkedIn: 




CDV | Design Management Workshops Designence | Brigitte Borja de Mozota , Collegium Da Vinci zdarzenie

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